Creative

ASICS - Dramatic Transformation

Food & Drink Spread

Research shows exercise transformations actually negatively affect our mental health and in some cases stop us from exercising.

For World Mental Health Day, ASICS teamed up with Mind and photographer Sophie Harris-Taylor to twist the ‘before and after transformation’, showing a series of mental-health activists before and after 15 minutes and 9 seconds of exercise, the length of time proven to lift our mental state.

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