Responsible Gambling Council — Check Your Reflex
Research shows that young adults think they’re in control when they gamble. But as their adrenaline spikes, they lose control and make poor decisions. In fact, young adults are twice as likely to develop gambling problems.
A lecture about safety in entertainment would elicit an eye-roll. So we created an interactive gaming experience that collected the players’ biometric data as they played. We then used the data to show how control is compromised during this game and especially while gambling, showing them instead of telling them.
Webbys Nominee 2021
Communication Arts Shortlist 2020
Applied Arts Winner 2020
CMA Gold 2020
CMA Bronze 2020